SELECTED PROJECTS
AMERICAN AIRLINES: MAKING TRAVEL CREDIT REDEMPTION EASIER
Product Development • Product Design, User Experience, UI Design, Human-Centered Design
As the world grappled with the COVID-19 pandemic, we aimed to assist our customers and business amidst unprecedented challenges, including decreased bookings and increased cancellations.
AT&T: BUILDING DIRECTV NOW
Product Innovation • Research + Ideation, Strategy, Prototyping, Storytelling
AT&T was looking to target approximately 20 million households that were not currently part of the pay-TV world. How might we design a better video experience?
PUBLIC STORAGE: A NEW OPERATING SYSTEM
Product Development • Product Design, User Experience, UI Design
Boasting one of the highest profit margins in the S&P 500 with low customer churn and acquisition cost, Public storage, the world’s largest self-storage company, was looking to update its software management tools.
REMY MARTIN: ONE LIFE/LIVE THEM CAMPAIGN
Advertising/Marketing • Strategy, Art Direction, Storytelling
Rémy Martin was losing relevance with millennials and wanted to reposition itself as a lifestyle brand with its first global marketing campaign. They wanted a campaign that would change the way younger consumers thought about their brand.
PROJECT DIMA: DIMENSIONS I MAKE ART
Art & Design • Abstract Expressionism, Pop Art, Contemporary Art
DIMA is a diminutive of the male given name Dimitri. It has various meanings in different languages, in Slavic it means powerful warrior, in Arabic it means torrential rain, and in Russian, it means earth mother. Project DIMA is an exploration of shape in various dimensions.
Want to see more? Check out my archive of previous projects
For additional info, email me at biz[at]dimitrialexander.com
For additional info, email me at biz[at]dimitrialexander.com