I had the pleasure to be part of digital experience during Campbell Ewalds first work for Chicken of the Sea. It was a fully integrated, online campaign targeting women ages 25-54 who are active in the social space. The elements include rich and standard banners, new custom Facebook tabs, new skins for Twitter and YouTube, and videos running on sites like Hulu and ABC.
We took a new, creative approach to the iconic Chicken of the Sea Mermaid by giving her a modern makeover and a more contemporary persona.
Others Creative Contributors: Iain Lanivich, Matt Zelley, Eric Bookout, Paul Perzyk, Shaun Strack
Chicken of the Sea themed stations on Pandora
Chicken of the Sea’s weekly hot deals.
An example of one the Chicken of the Sea facebook post I worked on